Jack Daniel's was founded by the eponymous distillery manager in 1875 in Lynchburg, Tennessee. The old No.7 is the world's best-selling American whiskey and the cult brand has a legion of fans, along with a range of special editions such as Sinatra Select, Holiday Select and Scenes From Lynchburg.

The town of Lynchburg is the seat of Moore County, the smallest county in Tennessee. Even though it's home to the Distillery, it's a dry county and has been ever since Prohibition. Lynchburg is best known as the location of Jack Daniel's, whose famous Tennessee whiskey is marketed worldwide as the product of a city with only one traffic light.