In 1769 Alexander Gordon founded his world famous distillery in the Southwark area of London. Started by sourcing the finest possible ingredients. His aim was to produce an unsweetened, gloriously-flavoured gin worthy of the highest table and the finest occasion. While remaining true to juniper, the keynote ingredient that gave gin its name, Gordon believed that success lay in the perfect combination of pure distilled grain spirit and rich botanicals.

London, one of the world’s great cities, has played a leading role in the development of London Dry Gin, one of the world’s great drinks. From the dawn of English gin distilling, the history of London and Beefeater Gin has been closely intertwined.