Havana Club, the leading Cuban rum in Cuba and in the world, continues to embody the heritage and supremacy of the Cuban rum-making tradition. Relying on the unique know-how of its Maestros Roneros, Havana Club has kept alive the art of añejamiento : the art of distilling, ageing and blending premium rums.

Cuba has become known as the "Isle of Rum", due to a combination of world-famous sugar cane (first introduced by Christopher Columbus in 1493), a favourable Caribbean climate, fertile soil, and the unique know-how of Cuban "Maestro Roneros" (master rum-makers). Sailors, swashbucklers and locals liked to use this exceptional sugarcane to make fermented nectar and "tafia" (an early type of rum).