In the immediate post-war period and in later years, Aperol became popular all over Italy, particularly with young adults active in their social life. The Aperol Spritz Life is contagious and spreads quickly among everybody, reaching town squares in the form of a world record event and with a new TV commercial with a lively and cheerful atmosphere.

Aperol boasts a rich, romantic Italian history. In 1919, the Barbieri Family of Padua, Italy created Aperol’s original secret recipe, an infusion of more than 30 aromatic herbs and spices including bitter and sweet orange. The original recipe remains unchanged to this day. It was introduced as a breakthrough innovation at the Padua Exhibition as a spirit with an unusually low alcohol content of only 11%. At that time and still today, most popular spirits have much higher alcohol contents. Success followed with Aperol becoming Italy’s most popular light spirit.