Renowned French oenologist Michel Rolland and Spanish wine visionary Javier R. de Galarreta together to produce high-quality wines with real projection in international markets. As one of the world's most influential winemakers, Michel Rolland has worked with vintners in 13 countries and has influenced many aspects of the French and global wine industry. Since the founding of ARAEX Grands in 1993, Javier R. de Galarreta has applied his vast knowledge of oenology and business strategy to place Spanish wines among the greatest.

Priorat lies in the north east of Spain, just north of the Mediterranean coastal city of Tarragona. It is a remote, rural region south west of Barcelona in the Spanish province of Catalonia. The Priorat wine region has a rugged landscape, nestled in the foothills of the Montsant Mountains. On a clear day, it is possible to see the Pyrenees mountains from the vineyard hilltops. Catalonia, or Catalunya, is a fantastic viticultural region. Northeast of Priorat, closer to Barcelona, lies the wine region of Penedes, famous for its cava production. The neighboring wine region of Montsant forms a near circle around the Priorat wine region. The Montsant wine region is so close to the Priorat wine region that technically they are in the same county, or, comarca, also named Priorat.