Inherited by Cellar Master Eugène Laurent in 1881, the Alphonse Pierlot Champagne House was used to produce the avant-garde Laurent Perrier champagnes. Eugène purchased vines in the very best terroirs of Bouzy, Tours-sur-Marne, and Ambonnay, excavated 800 metres of cellars, and set up a tasting laboratory. Today, the fully-fledged estate is where one the world's most esteemed Champagne brands is produced.

Tours-sur-Marne is situated in the Marne (Champagne-Ardenne region) in the north-east of France at 21 km from Chalons-en-Champagne, the department capital. In this part of the french region, it enjoys a good mix of climate and a good soil type to grow the grape varieties, which enable many exquisite wine vintages and labels to be produced for the global markets, and they are appreciated for its refined tastes.