Maison Roche de Bellene was founded by Nicolas Potel, a thriving Burgundy négociant business, producing white and red wine of Burgundy at competitive pricing. Maison Roche de Bellene was founded after Nicolas Potel sold Domaine Pousse d'Or, which was managed by his father after his death in 1996. Best known for sourcing excellent red wines, it has become his hallmark making wines that respect both vineyard provenance and style of the vintage while attractively priced.

Burgundy is a region in east-central France known for its wine, including namesake Pinot Noirs, Chablis and Beaujolais. The area is crisscrossed by a network of navigable canals and studded with grand châteaux, some of which, are now luxury hotels. The capital, Dijon, of mustard fame, is home to the imposing Palace of the Dukes, where the distinguished Musée des Beaux-Arts was established in 1787.